Online Business Questions Revealed

Archive for May, 2009

Advocates of list building claim that it’s one of the most powerful marketing strategies available. They extol its virtues at every turn, maintaining that everyone who has a foothold in Internet marketing needs to have a list.

But do they?

Does list building always work? The short answer is “yes”. Here’s the explanation.

Some niches and product types are perfect for list building. There are products that naturally lead to up sells and supporting materials. In those cases, there is absolutely no substitute for list building.

Other products are “one off” items that don’t lend themselves to relationship building in the same way. If you’re selling wedding invitations, for instance, the idea trying to make and maintain a long-term connection with those same individuals and marketing to them doesn’t really “click” the way it might in other situations.

So, there are times when list building just isn’t necessary? Not necessarily. There are times when it needs to be approached differently and when it might not be as profitable. It can still be used effectively, however.

List marketing doesn’t need to be an extended process featuring lifelong relationships and multiple product offers. You can organize an email follow up to prospects that focuses purely on logging that first sale. Instead of loading up your auto responder with a year’s worth of messages, you might try to hit your list with a shorter series of messages over a tighter time period. Will that create the kind of situation that advocates of relationship marketing envision? Not quite. But it can still book sales.

In other words, list building works. Period. It may work better in some situations than others, but room exists to make it valuable regardless of the exact situation under considerations. There are times when a marketer will have to take a slightly different approach and may need to draw a few buckets from the creativity well, but overall selling to a list always makes at least a modicum of sense.

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Recently, this was brought up on how to add your clickbank ID to your website. If you are using clickbank or any other affiliate link to promote products/services this is a must read.

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How do I add my clickbank name to an affiliate account so I can receive credit if there is a sale?
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Dr Smiley’s answer
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If you are using clickbank to promote products, when you signed up with clickbank you got a username which is also your clickbank nickname.

When you go through the marketplace at clickbank and choose a product, under the product title are 2 links, you click on the one that states, get hoplink, and input your clickbank id, this will product the url you need to promote in order to receive credit for any sales made.
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Follow Up Question asked
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where I’m having trouble is on my own website. I am not sure how (or where) to add my clickbank nickname to a product I want to sponsor.
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There are a few different ways to go about adding your clickbank url.

If you have access to your html side of your webpage, then you need to add the following code -

< a href="http://yourclickbankurl.com">Name of your product< /a>

This code will make the words – Name of your product – clickable by all visitors.

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Hope you got something good out of that and start to implement it. Make yourself stand out from your competition will get you noticed and more clients.

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Have a great day
Dr Smiley