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Archive for the ‘List Building’ Category

We’ve all seen it so many times that I almost don’t want to type it again.

The money is in the list.

Here’s the deal, though, that old Internet marketing cliche is completely true. List building and email marketing really are one of the best ways to make money online. There are few techniques that offer the promise and power of marketing to your own list. Here are a few of the reasons why list building is a great way to build an Internet marketing business.

First, research tells us that most people will not make a purchase until they’re exposed to a sales message multiple times. When you’re running a website without a list, you only get one shot at almost all of your businesses. When you have those same people on a mailing list, you have the chance to hammer home that message to increase your sales. It increases the effectiveness of your marketing and acts as the equivalent of a traffic multiplier.

Second, people prefer to buy from those they know and trust. That’s particularly true online where there is a cadre of scam artists about whom many customers may be worried. Building a list and staying in contact with it allows for the kind of relationship building that produces sales effectively. You can’t manage that level of connection unless you are in contact.

When you consider those facts, it’s easy to see why so many of the most successful marketers are sold on the idea of list building. It’s one of the most powerful Internet marketing strategies and it has a track record of producing amazing results. If you aren’t building a list and using email marketing, you’re missing a tremendous opportunity.

The money is in the list.

Truer words have never been spoken with respect to Internet marketing.

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Advocates of list building claim that it’s one of the most powerful marketing strategies available. They extol its virtues at every turn, maintaining that everyone who has a foothold in Internet marketing needs to have a list.

But do they?

Does list building always work? The short answer is “yes”. Here’s the explanation.

Some niches and product types are perfect for list building. There are products that naturally lead to up sells and supporting materials. In those cases, there is absolutely no substitute for list building.

Other products are “one off” items that don’t lend themselves to relationship building in the same way. If you’re selling wedding invitations, for instance, the idea trying to make and maintain a long-term connection with those same individuals and marketing to them doesn’t really “click” the way it might in other situations.

So, there are times when list building just isn’t necessary? Not necessarily. There are times when it needs to be approached differently and when it might not be as profitable. It can still be used effectively, however.

List marketing doesn’t need to be an extended process featuring lifelong relationships and multiple product offers. You can organize an email follow up to prospects that focuses purely on logging that first sale. Instead of loading up your auto responder with a year’s worth of messages, you might try to hit your list with a shorter series of messages over a tighter time period. Will that create the kind of situation that advocates of relationship marketing envision? Not quite. But it can still book sales.

In other words, list building works. Period. It may work better in some situations than others, but room exists to make it valuable regardless of the exact situation under considerations. There are times when a marketer will have to take a slightly different approach and may need to draw a few buckets from the creativity well, but overall selling to a list always makes at least a modicum of sense.

When it comes to building your online business, on of the most important things all business owners do is build their list. This is the core of any business owners business is their list.

If you ask any online entrepreneur today, if they had to start all over where would they start? They would all tell you that they would start out with building their list of prospect.

The money IS IN the list!

Building your list is easy if you know the proper steps to take and then understand the process.

Process of building your list:

1. Create a 2 page website known as a squeeze page. One is your main site where visitors will sign up; the other page is your thank you page.
2. Get a way to keep these visitors information in a safe place. An auto responder service is the best to use.
3. Create a few messages in your auto responder thanking them for joining your list. Always offer valuable information and products to them
4. Write to your list regularly. It is said that a prospect needs to see the same offer at least 7 times before they will purchase anything. Keep this in mind when you are writing your messages.
5. Do Not hard sell your prospects. Keep your messages to the point and at the end of some of your messages add in a little note if they liked this information, then they should get this.

It’s really this easy to do; there isn’t much effort here to start building a list of reliable prospects once you understand the process. The problem most beginners find is that some of the steps are difficult for them. Such as building the 2 page website, they struggle here when there is no reason for it. There are lots of places online today that offer to show you how to build a simple website with a form on it.

Don’t let technical things get in your way to building your list. Find someone who can build the sites, set up the auto responders, and write good copy for you, if these are some of your stumbling blocks.

Some of these places can cost you a lot of money if you don’t research what is out there. If you are on a tight budget, then consider doing an exchange with someone.

List building is the number one place everyone needs to start when it comes to building an online business. Take what is said here and take action today!!

Dr Smiley