A great deal goes into effective web designing and its obviously well beyond the scope of any single article to cover every detail. There are three points that do stand out as real keys to effective design.

First, navigational clarity. You want people to be able to get around your site without becoming lost, confused or annoyed. That makes obvious navigational aids a must. Whether you do it with a sidebar or as a series of tabs or links across the top of every page, it’s essential to have a good navigational system.

Second, readability. That doesn’t refer to the Flesh-Kincaid score for your content. It refers to creating a site that meets basic usability requirements. We’re talking about adequately-sized text presentation, use of white space to increase clarity and avoidance of overcrowding a page and making it too “noisy” to easily interpret.

Third, quality coding. You want your site to render correctly on browsers. You want search engines to be able to find and read it. You want it to load quickly for visitors. That means you need to make sure that its underlying code is written optimally. We can argue over the necessity of complete compliance with validation standards, but there’s no way to dispute the fact solid coding is a necessity.

If you create a well-coded site that’s easy to navigate and that adheres to basic usability standards, you’re in good shape. These are three core principles that lead to effective web designing.

Web designing is not rocket science when you get your advice from the best in the business.

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